Coincidence, an Important Factor in Companies Internationalisation Processes



   Several of the interviewed persons have stressed the impact of coincidence on the companies internationalisation processes. Although the companies have rational market analyses and strategies for the internationalisation processes it turns out that coincidences have, in this study, an unexpected impact on the companies' actual development of internationalisation.

   We will present some examples where coincidence has influenced the companies. Backer AB's early entrance on the Polish market, relative to the competitors, was not the result of a deliberate strategy. Instead Backer AB was contacted by a Polish company that pulled Backer AB into the Polish market. Another example where coincidence has influenced Backer AB's expansion was the early establishment in the French market, which delayed the entry of the German market. Kron International participated in the trade fair Ambiente in Frankfurt in order to attract further Scandinavian customers, instead the company was contacted by a Japanese customer. Further, Kron International has through coincidence established contacts, via a Swedish businessman, in Qatar and Gran Canada. When a former Swedish IKEA employee contacted Furninova the company the Nordic market was the main market. This led to establishment in the Arabian countries and these became an early export market for Furninova. To some extent we also consider Alfa Laval's early establishments in Russia and China as coincidences rather than deliberate strategy. Through the ownership of the Rausing family Alfa Laval acquired contacts and knowledge about these markets.

   To sum up, we may establish that the statements from the interviewed persons as well as our own conclusions show that coincidence seem to have a greater impact than expected, when we started to write this dissertation. If coincidence has a general impact on companies' internationalisation processes, as great as in our studied companies, we think that this factor is of greater importance in reality than stressed in the studied theories.